To celebrate the launch of Aardman’s festive stop-motion film Robin Robin on Netflix, Upfest partnered with two of the world’s best-known entertainment brands to turn the streets of Bristol into an illustrated extension of the film.

Working with Bristol artist Alex Lucas of Lucas Antics, Upfest created a Christmas mural trail through Bedminster featuring her own interpretation of Robin and the film’s cast of characters. The collaboration was rooted firmly in the city where both Aardman and Upfest call home, connecting a global Netflix release with Bristol’s internationally recognised street-art culture.

Across 11 artworks, characters appeared on walls and in unexpected spaces along and around North Street, creating a trail for families to discover on foot. Rather than relying on a single hero mural, the campaign encouraged people to move through the neighbourhood, explore local streets and businesses and discover each new character along the way.

Alex Lucas was a particularly natural fit for the project. Her distinctive illustrated animals and playful characters were already familiar on Bristol’s streets, and she was reportedly the number-one choice of Robin Robin directors Dan Ojari and Mikey Please to reinterpret the characters for the trail.

The physical experience was supported by a trail map and a social campaign encouraging visitors to photograph the artworks and share them using #RobinRobinBristol, with the chance to win an original drawing from the artist. In doing so, the activation became more than outdoor advertising: it gave audiences something to seek out, photograph and share while creating a direct connection between the film and the city in which it was made.